BloggingLine - Blogging Tips & Resources

Blog is about opinion. Blog is also about information. And, if we’re talking about blog, we talk about information flow and publishing mechanism. We’re also talking about communication, marketing and business.

I will not talking about how blog can change people’s life. But, I want to propose some reasons for companies which haven’t started blogging. Okey, here are some reasons why you (company) should start blogging:

• You need to publish yourself, right? As a company, you want people know about you — on the Internet. People want to know about what happens to your company. If you have a good news, you want to publish it to the universe. Blog can do this. If we want to publish to other media like newspaper, news portal… they probably do not want to hear your news. Using your own publishing system, you can tell stories your way.
• It’s CHEAP. You do not have to spend millions of dollar only for having online publishing tool. Of course, every company has its own decision on how to spend money, but most of them probably have the same consideration: spend less, get more. We can have a blog set in few minutes.
• It’s easy. Some companies probably wonder: how can a non-geek can publish such stories? How can they have their contents well-organized?
• It has THE technologies. What technologies offered by blog as a publishing system?
  • Search engine optimization. Try to search about your company or products. You will find many blogs in the search results. Do you pay them to publish news about you. Probably. But, what if they published unexpected news?
  • Content management system. You can organize your content in an easy way by categories, date of post, keywords, etc.
  • Social networking. Blog is designed to be a tool for communication. It’s about “delivering contents”.

Those are some reasons to start a blog. If there are companies which think that blog is useless, I am so curious about their reasons.

Thomas Arie Setiawan is currently living in Yogyakarta, Indonesia and run a blog called Orangescale.NET. Together with some friends, he runs a small web design service called Orangescale Studio.

One of the main objectives people to blog is how to money online, either grabbed the bucks from advertisement and referral links or being paid as paid blogger and freelancers. Actually there are many ways to be success in the blogging era, but please keep in mind that it could be done instantly.

If you just started to doing it (either to develop your own blog, meaning that your starting to be a publisher or became paid blogger and reviewer in a bunch of sites or services), why not to try to learn some success stories in this field.

Let’s follow the Mashable’s 100+ tools and resources:

Get Paid to Write

• Weblogs, Inc. - You will be paid per post that you write.
• PayPerPost - Get paid as much as $500 or more a month writing articles and reviews.
• Review Me - They will pay you $20 to $200 per post that you write.
• Smorty - Earn $6 to $100 dollars per post you write on your blog.
• LoudLaunch - They pay once a month.
• BlogToProfit - Make $250 dollars or more by writing new posts on your blog.
• Creative Weblogging - Receive $225 per month for 7 to 10 posts per week
• 451 Press - Get forty percent of all generated revenue you achieve.
• DayTipper - Earn $3 for every short tip you write and get published.

Read the full list.

This is a much discussed topic among make money bloggers: whether you become a paid blogger or stay as a high Google Page Rank (PR) blogger.

I found an interesting post from BlogSire:

That’s right my good blogging buddies, Google has given you a choice, you can either be good little bloggers by not buying or selling links and hopefully get a good Page Rank or you can accept money for posts and get your arse kicked by way of losing your PR! It’s all in their “Google Webmaster Central Blog“

It tells you how to stay within their guidelines and everything, but unfortunately from reading their post you will learn that you can’t keep Google happy and be paid for your posts. So you see you have a choice to make, on the one hand you can make a fair bit of cash, and on the other you lose your PR.

My take: If your blog has a good traffic, I think better you keep becoming a paid blogger and write a paid review frequently in your blog. Don’t care about your PR falling! Because not all advertisers or companies looking for the ‘link juice’ or intending to improve their PRs — they want traffic too, from your blog. All you need is keeping your blog traffic growing!

So, I agree that this is just the matter of choice, right?

Image source: Getty Images