Some reasons why companies should start blogging
Blog is about opinion. Blog is also about information. And, if we’re talking about blog, we talk about information flow and publishing mechanism. We’re also talking about communication, marketing and business.
I will not talking about how blog can change people’s life. But, I want to propose some reasons for companies which haven’t started blogging. Okey, here are some reasons why you (company) should start blogging:
- You need to publish yourself, right? As a company, you want people know about you — on the Internet. People want to know about what happens to your company. If you have a good news, you want to publish it to the universe. Blog can do this. If we want to publish to other media like newspaper, news portal… they probably do not want to hear your news. Using your own publishing system, you can tell stories your way.
- It’s CHEAP. You do not have to spend millions of dollar only for having online publishing tool. Of course, every company has its own decision on how to spend money, but most of them probably have the same consideration: spend less, get more. We can have a blog set in few minutes.
- It’s easy. Some companies probably wonder: how can a non-geek can publish such stories? How can they have their contents well-organized?
- It has THE technologies. What technologies offered by blog as a publishing system?
- Search engine optimization. Try to search about your company or products. You will find many blogs in the search results. Do you pay them to publish news about you. Probably. But, what if they published unexpected news?
- Content management system. You can organize your content in an easy way by categories, date of post, keywords, etc.
- Social networking. Blog is designed to be a tool for communication. It’s about “delivering contents”.
Those are some reasons to start a blog. If there are companies which think that blog is useless, I am so curious about their reasons.
Thomas Arie Setiawan is currently living in Yogyakarta, Indonesia and run a blog called Orangescale.NET. Together with some friends, he runs a small web design service called Orangescale Studio.
#addict #1
April 10th, 2008at 10:05 am
i agree with this, company should have “office representative” that can provide information without limited by time or place. And blogg can provide all of that, include be the part of marketing team. nice post!