The technology is here. But, where are you?
My last article talked about some reasons why company should start blogging. This time, I want to share my opinion about another topic — it’s still related to my previous one. This time, I will write something a little bit technical, and — of course — it’s related to blogging activities.
If someone (or even a company) wants to start blogging (after having the concept), the very first questions to answer is: “What’s the best platform?”. The simple answer should be: “Use a blog engine as its platform. Period.” But, sometime, some companies go to an opposite direction. They created their own platform, getting someone make a custom content management, etc. For what reason? Because “it’s just cool to have our own application”? Think again! Personally, if it’s related to — again! — blog, it’s useless to build blogging application from zero, especially today. Why?
